Lab360 arms you with the intelligence to make your business better. We create value for our clients because we understand more about New Zealanders than anyone else does. We have New Zealand's richest consumer data set, industry-leading technology and a talented and savvy team to bring insights to life in a meaningful and useful way.
Average eDM open rate for Fly Buys campaigns, compared to retail sector average of 22%
Average click through rate for Fly Buys campaigns, compared to retail sector average of 2.9%
We dig deep to find the intelligence in every customer encounter, swipe and click
New Growth Opportunities
As experts in the field, Lab360 knew that the best way to understand big changes in shopper behavior within the Gluten Free category was to explore each customer’s buying behavior over time. So we crunched over 125 million customer visits and developed a suite of regression models for New World.
IAG Case Study
Lab360 created a complex, comprehensive database and combined it with well-tested offer and message tactics for IAG, which brought in big results: policy sales in the campaign period increased by 17% compared with the previous four months, resulting in an overall ROI of over 600% – an outstanding result in anyone’s books.