Our suite of innovative analytical products is used by public and private sector clients on a project or licensed basis. Drop us a line for advice on the best products for your business.
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Tailored solutions & consultancy
FMCG retail utilities
We manage your entire analytics process, digging deep and giving you the tools to improve your business: whether it be consolidating your product range, selecting new sites or running acquisition/retention campaigns and cross-sell and up-sell programmes.
retail government ecommerce
Get the advantage over your competitors with live, accurate shopping data. Six different modules give you access to a raft of information at the click of a button, allowing you to make smart, swift marketing and merchandising decisions.
This clever customer segmentation tool lets you create accurate customer profiles by activating up to three different levers – socio-demographic; lifestyle and values; and purchasing behaviour.
FMCG retail utilities
Boost your current customer profiles – and identify your best acquisition prospects – with Baseline, an exclusive combination of data sources.
We are well placed to offer consulting services to government clients with our breadth of agency experience, understanding of data sensitivity and ability to place technical analysts on site. We can also provide analytics strategy development, ‘auditing’ and quality assurance.
Mapping your huge inventory to customers is no easy task. Lab360’s Recommendation Engine plugs in to your e-commerce platform to drive smart recommendations, better customer experiences and, ultimately, better business outcomes. Our proprietary algorithms take a more nuanced view of your products and customers than typical recommendation engines – life’s more complex than one big matrix! We’d love to talk to you about what a proof of concept would look like for your business. If you’re looking to drive customers to your site through marketing activity, Baseline and knowledgeCUBE can help you do this in a way that is much more targeted and tailored to different customer needs.
We understand the highly competitive nature of utilities markets in New Zealand and the customer inertia you need to overcome to acquire new customers. Baseline and knowledgeCUBE together allow you to reduce your cost to acquire through much more targeted campaigns and better customised communications to prospective high-value customers who are going to stay with you. Retaining and growing your current base is equally important and these data products help you understand what’s going on in a customer’s world outside of their interactions with you.
Self-Serve has been developed to provide timely information on customer behaviour and inform smarter marketing and merchandising decisions. This solution uses actual customer basket data to provide a granular view of category-level behaviour. The tool supports you to quickly interrogate data to answer such questions as ‘How do customers shop across departments?’, ‘Where have my sales gone?’, ‘What is the loyalty of my product’?’ and ‘What is the optimal mix of products in the range?’. More widely, if you’re looking to acquire new customers to your category through marketing activity, Baseline and knowledgeCUBE can help you do this in a way that is much more targeted and tailored to different customer needs.
More customers, visiting more often, spending more each time. We understand these three pillars of retail and have custom solutions designed to help you understand these and optimise your approach. Our experience ranges from answering broad questions such as ‘Who are my customers?’ to highly specific ranging recommendations for a particular retail category and customer price sensitivity analysis. Our Self-Serve product can help you quickly identify cross-sell and bundling opportunities or understand changes in sales volumes. knowledgeCUBE provides insights into who your customers are and how to appeal to them and Baselineallows you to target prospective customers. At Lab360, we’ve cut our teeth on some of New Zealand’s largest retailers and would love to show you what’s possible for your retail business.