Each year, we complete a number of projects, all using our unbeatable combination of analytics, modelling tools, a range of data sources, and exceptional insight managers and analysts. Here are a few examples of how data really delivers for New Zealand businesses.
IAG Case Study
Lab360 created a complex, comprehensive database and combined it with well-tested offer and message tactics for IAG, which brought in big results: policy sales in the campaign period increased by 17% compared with the previous four months, resulting in an overall ROI of over 600% – an outstanding result in anyone’s books.
New Growth Opportunities
As experts in the field, Lab360 knew that the best way to understand big changes in shopper behavior within the Gluten Free category was to explore each customer’s buying behavior over time. So we crunched over 125 million customer visits and developed a suite of regression models for New World.